Consumer Experience and Satisfaction with Food Trucks in Quillacollo: An Analysis of Product and Service Quality

Experiencia y satisfacción del consumidor en los food trucks de Quillacollo: un análisis de la calidad del producto y del servicio

Resumen

This study evaluated consumer perceptions of product and service quality in the food trucks of Quillacollo, identifying the key factors that influence customer satisfaction. The research was descriptive in nature and conducted through surveys of 152 consumers, using intentional and convenience sampling methods. Demographic results show that young adults (18–29 years old) constitute the main group of consumers, representing 54% of the sample. Regarding consumer behavior, 33% visit food trucks once a week, and the most important factors for customers are affordable prices (35%) and the taste of the food (32%).

Perceived product quality is high; 86.1% of respondents were satisfied or very satisfied with the taste, and 75.6% with the presentation. However, cleanliness and hygiene are the areas most in need of improvement (26%), followed by service speed (24%). Despite these aspects, 86% of respondents stated that their experience met their expectations, and 88.9% said they would recommend food trucks to others. This indicates a high overall level of satisfaction and growth potential for this type of business.